Kellogg’s acknowledges quieter Rice Krispies after UK recipe backlash
Original report: date unavailable
Kellogg’s says its reformulated Rice Krispies may make a quieter, slower sound when milk is added. The UK recipe changes, which also affect Coco Pops, have drawn online complaints about taste and texture, while bringing a new wheat gluten warning.
Kellogg’s has acknowledged that Rice Krispies may sound quieter and take longer to crackle after a UK recipe change prompted complaints online. Rice Krispies and Coco Pops now use corn flour and rice flour instead of whole rice grains. Some shoppers said the cereals tasted different, and some parents reported that their children would no longer eat them.
The company attributed the changes to weather-related disruption to grain supplies, citing extreme weather in Spain in 2022 and 2023 that reduced availability of its preferred rice. It said the recipes had been assessed for taste, appearance and texture. Rice Krispies products in the US and Canada are unchanged.
Beyond the sensory changes, the reformulation alters the cereals’ allergen labelling: packaging will state that they contain wheat gluten, replacing a precautionary warning about possible gluten cross-contamination. Kellogg’s says fibre, vitamin D and iron benefits remain unchanged and that both cereals will continue to meet UK standards for fat, salt and sugar.
Source
BBC News
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