Lagos thrift-fashion videos brought Rachel Ojuromi to Chanel’s Paris runway
Original report:
Rachel Ojuromi and stylist Debby Fasingha used secondhand clothes and Lagos street settings to reinterpret luxury fashion. The Guardian’s November 2026 profile traces how their videos attracted Chanel’s attention and explores Ojuromi’s wider work supporting young African creatives.
Nigerian creative Rachel Ojuromi walked in Chanel’s spring/summer 2027 show at the Grand Palais in Paris in October 2026, according to the Guardian’s November profile. The appearance followed fashion videos made in Lagos with her childhood friend and stylist, Debby Fasingha, using secondhand clothing, market finds and scraps to reinterpret designer collections.
Their work inspired by Chanel’s Métiers d’Art 2026 collection reached influential fashion figures, including creative director Matthieu Blazy, after casting director Anita Bitton approved publication of their interpretations. Ojuromi and her team had committed to posting daily fashion videos for six months beginning in March 2026, filming in neighbourhoods including Gbagada and Yaba.
The profile also places Ojuromi’s modelling within her broader effort to support creative careers. She founded the Process Africa in 2023 to promote young African creatives and address barriers to opportunities. Her stated ambition is for their work to be recognised as fashion, art or music without being treated as a separate geographical category.
Source
the Guardian — 9 November 2026
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